Article: Personal Branding

Personal Branding

How To Develop A Strong Personal Brand.

By Tanya Pinto
Consultant
Shakti Consultant

The best color in the whole world is the one that looks good on you."
– Coco Chanel

In an age of selfies, Facebook, LinkedIn profiles and Instagram 24/7… we all have a “personal brand”, whether we are aware of it or not. An intentional review of your personal brand and how you can strengthen it can help create momentum for your goals and build positive patterns.

When looking at your personal brand, here are a few dimensions to consider.

Here are some tips on building a strong personal brand.

Tips On Building A Powerful Personal Brand.

What is your promise or your mythology?

What do you put out to the world? Is it your role at an organization? Your personal mission? We all have promises or a mythology of our lives that tends to speak about our personal brands. Think about the goals you have achieved, the organizations you have contributed to or led and you will start to build a view of one aspect of your personal brand.

What are your core values?

Core values, beliefs, politics, affiliations and manners… all these things build a profile of your personal brand and what that says about you. Also look at major transitions in life, perhaps where you changed careers, or moved and how that has also impacted your brand and values, and how they may have changed over time.

What is your "voice" or energy communicating?

With so many platforms and social media sharing, there are many ways you can be heard. So what are you saying? What is your brand voice? What do you stand for, speak most often about and what might others perceive as your energy? When looking at your personal brand, consider your voice and the content you are generating or participating in as part of the tapestry of your brand.

What does your style say about you?

What am I communicating when I wear this? Coco Chanel had a masterful personal brand that she turned into a fashion empire. While you don’t need to be Coco Chanel, what is your look? Your sense of style and how is your appearance communicating what you are promising in your brand? And… could it be in need of a refresh?

Simplicity is the key note of all true elegance."
– Coco Chanel

I have been called upon to help CEO’s, new graduates and others to help intentionally define their personal brand. Looking at various dimensions, including personal style, I have helped clients reframe how they present themselves online and in person and we have had fun exploring all the dimensions of what a personal brand is really about and how to strengthen it and get alignment with one’s true goals and desires.

Contact me for a consultation today to see how you can build a powerful personal brand. I also provide personal stylist services a la carte as well for those needing a new look.